Congratulations - you have launched your crowdfunding campaign on StartEngine! A lot of hard work goes into launching a crowdfunding campaign, so be proud of this milestone!

As you transition into the post-launch phase of your campaign, the information outlined below contains helpful tips to best market your raise.

<aside> 💡 Have further questions? Be sure to read through some Frequently Asked Questions in the drop-down menus below! (▹)

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Implementing a Marketing Strategy

If you are already taking advantage of StartEngine's recommended Launch Week Best Practices then it's safe to say your campaign is poised to start out on the right foot.

To keep the momentum going, we also recommend implementing a marketing strategy. Communications should span across multiple channels, including, but not limited to:

• Email
• Campaign Updates
• Paid Social
• Organic Social

Email

Emailing your community throughout the raise is an important tool - but consistency is key.

We have found that a majority of a company's email list will need frequent touchpoints before they are willing to convert.

• Who should I email about the raise?
• How often should I email my community about the raise?
• Should I put the link to my campaign page in my email signature?