You're almost there - time to stick the landing! Take note of these best practices for your campaign's first week and keep them top of mind as the big day approaches.

Engage Your Audiences

It cannot be overstated - preparing your community for action is a vital factor in securing early momentum for your campaign. See below for examples of audiences you may want to engage:

• An email list of your previous clients
• Personal network(s)
• Your company's organic social media following
  • 💡  Pro Tip: Provide followers with a CTA, such as an email capture sign-up, where you can provide them with more information.
• Users who visit your company website
  • 💡  Pro Tip: Create a pop-up domain to drive users to the raise or gather emails for your future campaign updates.
• Company leadership's personal social media (i.e. the CEO’s LinkedIn instead of the company’s)
• Industry-related social media groups

Prepare Launch Week Email Content

When writing emails to your community, remember to keep the content exciting and engaging.

Personalization pays dividends. We suggest creating unique marketing messages for each segment of your audience rather than writing one single email to address your whole community.

<aside> 💡 Refer to our "Email Marketing" guide for helpful email templates and other resources.

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• Experiencing a case of writer's block? Here are a few recommendations you can look to incorporate.

Coordinate Email Drips

<aside> ❗ Be sure to hold onto any email marketing that is done prior to the start of the raise. We will need to file all TTW ("Test the Waters") materials with your Form C.

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If you currently utilize an email marketing tool such as Mailchimp or Klaviyo, we highly suggest you set up several email drips to coincide with the launch of your campaign.