To have a strong launch on StartEngine, it’s important to reach all three key audiences for your raise: your community, new investors, and the StartEngine investor community.
We have seen the StartEngine investor community is most responsive when milestones are reached - so it is imperative to activate your community and promote your campaign to new investors to build momentum right from the start.
The toolkit below outlines tactics StartEngine recommends to optimize your campaign's launch.
Email marketing plays a critical part in your raise, particularly throughout the first week. Make sure that all of the contacts in both your customer and personal communities know that they have the exciting opportunity to invest in your company.
Your raise should be prominently featured on all of your social media platforms, including Twitter, Facebook, Instagram, and LinkedIn. Plan to post at least 3x per week on each platform for the first week, followed by weekly posts throughout the course of your raise.
Be sure to use engaging visuals to help your brand stand out!
Remember, all social media copy should have a clear call to action and a value proposition for why people should support you and your raise.
<aside> 💡 Pro Tip: If your company has a lot of organic social traffic, begin an email capture. This will help generate a hot list of potential investors you can market to through email and targeted social ads.
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Industry, trade, and crowdfunding publications should all be made aware of your raise. We have seen earned media and organic press placements boost raise amounts significantly.