Your raise will typically originate from three main audiences: your community, the StartEngine community, and new investors - potential investors outside of both your company's network as well as StartEngine's**.**

These new investors are most often introduced to your campaign by way of paid media efforts.

So, how should you approach paid media marketing for your raise?

<aside> 💡 Have further questions? Be sure to read through some Frequently Asked Questions in the drop-down menus below! (▹)

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What Are My Options for Paid Media?

🛠 Internal Team - DIY

Many companies come to StartEngine with a good idea about what kind of marketing works best in their space. These teams often choose to run their own paid media to drive traffic to their campaign page.

Even without much experience, in-house marketing can still drive an incredibly strong brand voice when the ads are being created & run by the team closest to the company!

*Not sure where to start? Refer to ***our FAQs & Best Practices below!

📱 Media Agencies - Outsourcing

If you are unsure of your marketing abilities or don't have the time to spend, a media agency can be an invaluable partner when it comes to outsourcing your campaign's paid media.

Keep these questions in mind as you search for the right media agency for you & your offering:

Do they understand your business & the equity crowdfunding space?

• The equity crowdfunding space is still very new, so for some agencies it may require some education to explain. It is important that those behind your paid media fully understand your business and the details of your StartEngine offering.

Do they have examples of work that resonate with you?

Is their pricing structure reasonable?

• Agencies typically incorporate one of two payments structures. For larger campaigns, the agency fee may be based on a percentage of their spend, while smaller campaigns may be charged a flat rate. Make sure to do your research on normal rates and pricing structures for your industry, area, and audience.

Do they have a good reporting system?

• This can look very different across media agencies, as there are many platforms that can be used to track campaign success. Most importantly, ensure you understand the reporting system and set KPI expectations prior to launch.