Early momentum is very important on StartEngine. Getting off to a hot start has proven to be one of the most important factors of a successful raise. So what are perks? Will those help me secure a strong opening?

To keep it simple - yes! The overwhelming majority of campaigns on StartEngine offer some type of perk to investors. We have found that perks are a fantastic way to accomplish two things:

1.) Incentivize users to take action now.

2.) Help investors to identify further value with a larger contribution.

🎥 Perks Workshop Information

https://player.vimeo.com/video/1000969981?h=2b05d7bd6e

[https://docs.google.com/presentation/d/1Ge8oWAGbxfjxWclAgGvWBT45Y9zVuiUtsDgX5gqUYT8/edit#slide=id.gba17d48646_1_57](https://docs.google.com/presentation/d/1Ge8oWAGbxfjxWclAgGvWBT45Y9zVuiUtsDgX5gqUYT8/preview#slide=id.gba17d48646_1_57)

The Five Types of Perks on StartEngine

1) Time-based Perks

As the name implies, these time-based perks are based on the number of days people have to take action. This will be the most powerful tool for securing early momentum when a campaign first launches on StartEngine. It is much easier to activate a community when there is something on the line to drive action.

• Early Bird

  • This factors in both time and value of the investment. This is going to limit this perk to investors who meet a time requirement in the beginning of the raise AND invest a certain amount in your campaign.

  • Not available for Reg A+ raises.

    ex.) "Invest within the first 30 days and receive an additional 10% bonus shares with your investments."

    

• Mid-Campaign

  • These are also based on the time in which an investor invests, however, they are active during the middle of your campaign and work to incentivize those who might have missed the initial launch.
  • These are incredibly powerful particularly for issuers who might have a mid-campaign event that would garner additional prospects such as inclusions in press, receipt of certificates or awards, and announcing new patents, products, or partnerships.
  • It helps fight against the mid-campaign “lull” that is very common during crowdfunding raises.

• What perk rewards can I offer?
• What rules do time-based perks have?
• Are there any best practices?

2) Amount-based Perks

Amount-based perks are based on the dollar amount users invest into your campaign. Simply put - the more they invest, the more value they receive.

ex.) "Invest over $500 and receive 50% off our products when you shop online for the next 2 years."