Unlike raising from, say, a VC – where you either get the check or you don’t – equity crowdfunding isn’t binary. That means you’ll only take out what you put in.

We’ve helped over 1,000 founders raise over $1.3 billion combined to date.† In our experience, the most successful raises come down to how much hard work and effort CEOs, like you, are willing to put into engaging with their community and marketing their offering. Of course we can give you help along the way, but remember – the amount of funding you get depends on the time and energy you commit.

A word to the wise: after launch, agencies and vendors may contact you promising sky-high results if you hire them to market your offering. Our advice? Ask your funding strategist. Our experts can tell you which vendors we’ve worked with successfully and…which to stay away from.

So, what do these marketing efforts look like? How do you qualify?


<aside> 💡 To meet these standardized marketing touchpoints, some qualifications must be met. When your company meets the specified criteria, StartEngine will feature you alongside other raises that have met qualifications in all cases except for those that meet the criteria for a “standalone feature”. For reference, this is due to Rule 402 of Regulation Crowdfunding (the Conditional Safe Harbor Rule)

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Full Details on StartEngine Marketing Promotions

Start Engine Promotions

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Heads up: some offerings may not qualify for the promotions in the order listed below. This is simply a common sequence we see for many founders on StartEngine. To receive stand-alone email promotion, you must qualify for the relevant criteria at least 14 days prior to the close of your offering. The below criteria apply for all Reg CF and Reg A+ issuers, launched on or after December 1, 2023

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Venture Club Launch Email

$124k Raised, New Launch Homepage & Explore Page Tombstones

$250,000 Raised in 7 Days

100 New Investors (OR $300,000 raised by 20 unique investors) in first 30 days