Prior to your campaign launch, we recommend all issuers set up Google Analytics & Facebook Business Manager accounts to ensure you have the data and insights needed to measure the effectiveness of your campaign's paid marketing efforts. See our step-by-step guides below.
Google Analytics is a great source to help you understand what marketing touch points are having a significant impact on your raise. In order to track these efforts effectively, you will need to: 1.) Set up a Google Analytics property that will be unique to your raise and 2.) Properly utilize UTMs, as outlined by our best practices below.
Facebook has consistently been one of the best marketing channels for countless companies raising on StartEngine - but simply placing ads is not enough. Being able to properly target, scale, and re-engage key audiences with your ads is important to achieving an effective conversion rate.
To take advantage of these features, you should set up a Facebook Pixel.
<aside> 💡 NOTE: StartEngine does not provide public access to our Facebook pixel for data privacy reasons. We encourage all issuers to use the pixel associated with their respective Facebook account.
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