How raises typically perform: Most StartEngine campaigns follow a predictable pattern — strong early momentum, a steady middle period, and a significant close. 30–40% of total dollars raised often come in the final 30 days. Plan your energy and budget accordingly. Most investors need ~5 campaign page views before they commit — your job is to keep bringing them back.

Launch Phase (Days 1 - 30)

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The first month of your live campaign

Goal: Generate early traction, activate existing audiences, build your StartEngine follower base, and create social proof through early investments.

Paid ad focus: Prioritize follower growth over immediate conversion. Followers are future investors — a strong follower base now makes your Closing Phase dramatically more effective.

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Live Campaign Compliance — Required on ALL marketing materials

This Reg CF offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

All communications should include a clickable link to www.startengine.com/[yourcompany]

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Live Campaign Compliance — Issuers Cannot Mix Terms & Non-Terms

Please note that you may not mix terms and non-terms in any materials other than your Campaign Page. For example, an offering-related email must only include terms (tombstone-style), or only include non-terms.

Terms:

• The amount of securities offered
• The nature of the securities (i.e., whether they are debt or equity, common or preferred, etc.)
• The price of the securities
• The closing date of the offering period.
• The use of proceeds (i.e. “With your investment we will do [X]”); and
• The issuer progress towards meeting its funding goal
• Offering Goal in Dollars
• End date, number of days left in a campaign

Non-Terms: Factual information about the legal identity and business location of the issuer, limited to the name of the issuer of the security, the address, phone number and website of the issuer, the e-mail address of a representative of the issuer and a brief description of the business of the issuer.

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• Day 1: Launch Day!
• Day 2: First Momentum Update
• Day 3: Thank You Outreach
• Day 4: Product / Service Highlight
• Day 5: Team Spotlight
• Day 6: Weekend Email Push
• Day 7: Weekend Social Push
• Day 8: Week 1 Recap
• Day 9-14: Complete Launch Phase (Quick Reference)
• Day 15-30: Launch Phase Weekly Cadence

Growth Phase (Days 31 - 60)

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The middle month of your campaign

Goal: Grow your follower base, optimize paid ad performance, and maintain consistent investment flow through regular content and retargeting.

Key mindset: Most investors need ~5 touchpoints before they commit. Your job is to keep showing up — updates, emails, retargeting — until they're ready. The audience you build now is what powers your Closing Phase.

</aside>

<aside>

Live Campaign Compliance — Required on ALL marketing materials

This Reg CF offering is made available through StartEngine Primary LLC, member FINRA/SIPC. This investment is speculative, illiquid, and involves a high degree of risk, including the possible loss of your entire investment.

All communications should include a clickable link to www.startengine.com/[yourcompany]

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