Early momentum is very important on StartEngine. Getting off to a hot start has proven to be one of the most important factors of a successful raise. So, what are perks? Will those help me secure a strong opening?
To keep it simple - yes! The overwhelming majority of campaigns on StartEngine offer some type of perk to investors. We have found that perks are a fantastic way to accomplish two things:
1.) Incentivize users to take action now.
2.) Help investors identify further value with a larger contribution.
https://docs.google.com/presentation/d/1IomEjKFbLP1Y57I-7afqr09H9zStCTMdLxATD0ieCN0/edit?usp=sharing
As the name implies, these early-bird perks factor in both a limited amount of time and a dollar amount to invest. This will be the most powerful tool for securing early momentum when a campaign first launches on StartEngine. It is much easier to activate a community when there is something on the line to drive action.
ex.) "Invest over $1,000 within the first 48 hours and receive an additional 15% bonus shares."
As the name implies, Mid-Campaign Perks happen in the middle of your campaign. We recommend having 1-2 mid-campaign perks.
These are similar to time-based perks in that they’re based on the time in which an investor invests, however, they are active during the middle of your campaign and work to incentivize those who might have missed the initial launch.
These are incredibly powerful, particularly for issuers who might have a mid-campaign event that would garner additional prospects such as inclusions in the press, receipt of certificates or awards, and announcing new patents, products, or partnerships.
It helps fight against the mid-campaign “lull” that is very common during crowdfunding raises.
ex.) "Invest $1,000 between July 10-13 and receive 10% bonus shares."