Discussing a raise can be tricky with the guidelines that the SEC has in place regarding what you can (and can't) say. The information below will serve as a great resource we recommend every company continually refer to throughout their time on StartEngine.
<aside> 💡 Have further questions? Be sure to read through all of the information included within the drop-down menus below! (▹)
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All companies should refer to StartEngine's guide to help navigate compliant communications before and during your raise. ****("What Can I, and What Can I Not Say, When Talking About My Reg CF Campaign?")
For the most comprehensive guide to compliant communications, companies can also review Crowdcheck's guide. ("Communications and publicity by issuers prior to and during a Regulation CF Offering")
<aside> 📗 Terms vs. Non-Terms - What's the difference? "Terms" communications refer to the terms of your offering as outlined in Regulation Crowdfunding Section 227.204 (e), including both defined and implied terms. "Non-term" communications are simply defined as communications detailing none of the outlined offering terms.
It is very important for issuers to understand the difference between these two types of messages.
Essentially, you cannot talk about terms after you go live.
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FINRA Rules to Remember