Campaign Page Updates on StartEngine are a crucial part of communicating to your campaign audience. We often see users first become followers of a campaign long before they eventually cross over to becoming investors. Consistent campaign page updates will keep your campaign top of mind, nurturing these followers down the funnel towards investing.
<aside> 📗 **For context, what is a campaign follower? "**Followers" are StartEngine users who have yet to invest, but are opted in to receive updates regarding your campaign. They are the most leaned-in audience for your offering and have a high likelihood to potentially invest.
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Not posting updates on a consistent basis could mean that these users will lose interest in your campaign, or could feel that your company is not progressing at a fast enough pace to warrant their investment. Be sure to stay consistent with your campaign updates to push these users across the line to invest!
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Please read through this Campaign Updates Guide for the most up-to-date information regarding what is allowed and is not allowed on the platform.
<aside> 💡 Have further questions? Be sure to read through some Frequently Asked Questions in the drop-down menus below! (▹)
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Posting a Campaign Update on StartEngine is a 2-part process. This is because campaign updates are hosted directly on your campaign page and therefore are hosted by StartEngine, meaning they must be approved through compliance before you can actually post them.